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Art Direction
Currently serving as the Associate Art Director of LoveShackFancy, I was responsible for handling the concepting of the editorial creative for our Spring 2023 campaign from beginning, middle, to end. The process began with crafting a thoughful and compelling storylines, concepting mood boards, and storyboarding, to then working closely with our Creative Project Manager, Alex Ovett, who was able to produce the shoot and translate my vision on set, and eventually bringing the final imagery to life through email, site, social, and more.
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CAMPAIGN
Under The Southern Sun
Longing to escape to warmer climes as winter falls upon us, we head off to Australia for sun-kissed adventures. From the seaside to the countryside, we explore endless hours of light in gorgeous lace dusters, dusty pink bikinis for quick dips, and forever-length dresses for moonlit nights spent dancing until dawn.
The Mood
The Story
THE COTTAGE
Quiet moments curled up inside for morning coffee or lounging on the wideset porch after a day in the sun wrapped in lightweight knits paired with bikini bottoms.
THE COUNTRY
Barefoot at golden hour in our forever pieces, billowing whites and sundrenched cottons, she basks in the sun, warming her face in effortless lace dusters and ruffle edge minis made for running through grassy fields.
The Shoot
THE SEA
Captured among the waves or lazing in a daisy patch in floral one-pieces and blush bikinis made for moments and memories. The filtered light of the Australian shores invites us to twirl in airy maxis and bare feet.
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